Black Veil Brides enter a new era with ‘The Phantom Tomorrow’


Breanna Moore, Layout and Design Manager

On Sunday, Oct. 25, American rock band Black Veil Brides went dark. The profile pictures on all of the band’s social media accounts, as well as the profiles of each individual member, was changed to plain black with no commentary or explanation. However, BVB fans around the world had a good theory on what it meant: the beginning of a new era for Black Veil Brides.

Earlier this year, Black Veil Brides celebrated their 10-year anniversary of being a band, as well as the 10-year anniversary of their first album, “We Stitch These Wounds.” In honor of its anniversary, the band re-recorded the album and released it on July 31, titled “Re-Stitch These Wounds.” After its release, the band immediately switched gears into planning and brainstorming ideas for their sixth studio album. After they hit the ground running with new ideas, Black Veil Brides released a single detail about the next album that made fans explode with excitement: they were making another concept record. 

Black Veil Brides are no strangers to the creation of a concept album. Back in 2013, their first concept album “Wretched and Divine: The Story of the Wild Ones” was released. As one of their most successful albums with their hit single “In The End,” which was certified gold, the band views it as one of their greatest and proudest accomplishments. However, the production of a concept album and its various counterparts, including “Legion of the Black,” a short film to go along with the album’s storyline, can be a very stressful and grueling process. While Black Veil Brides were incredibly happy with the way “Wretched and Divine” turned out, they never thought they would attempt another concept record again. That is, until lead singer Andy Biersack got a brilliant idea for a new concept and immediately began working on a new storyline.

Within the week following the band’s social media blackout, Black Veil Brides posted a series of mysterious images. On Monday, the band and each of its members posted a picture of the silhouette of a black bird, which could be identified as either a crow or raven. Then on Tuesday, an image of what appeared to be a superhero mask was posted. Wednesday, the post was of a red cross. With all of these posts, they all used the exact same caption: #JoinThePhantomTomorrow. Fans began looking into these clues to come up with theories on what the album could potentially be about, although many were confused on what the hashtag meant or how each image related to one another. 

Following up these images came a series of three short videos. In the first video, a red line which appeared to look like spray paint was drawn over the original BVB logo, which faded away at the very end leaving the line standing alone. In the second, the red line transformed into a sharper, more defined line. In the final video, the red line was joined by additional white lines, which together formed the new BVB logo for the new era. 

Finally, on Nov. 2, after an entire week of posting hints and teasers, Black Veil Brides announced the release date of their first single off of their upcoming album. The song titled “Scarlet Cross” was to be released on Friday, Nov. 13 along with its accompanying music video. Leading up to the initial release date, the band posted a handful of images and videos teasing the music video, which fans continued to theorize with. 

The day before “Scarlet Cross” came out, the band revealed their new look to go along with the new concept record by sharing that they were on the cover of Kerrang! Magazine, a British magazine dedicated to rock and metal music. Along with their new appearance, Black Veil Brides finally shared more information regarding their new album. Titled “The Phantom Tomorrow,” which helped explain the usage of #JoinThePhantomTomorrow, is going to be a concept album about a vigilante anti-hero called The Blackbird, which has been inspired by various characters from comics that vocalist Andy had read and been a fan of. There is not yet an official album release date seeing as the band has not finished writing it, however they are projecting it to be released within the first half of 2021. Besides the album, Black Veil Brides are working on additional pieces to be released with this album cycle. The band has hinted that they are creating their own comic book which would feature The Blackbird, and it has been mentioned that they want to make a movie of sorts to go along with “The Phantom Tomorrow.”

When the “Scarlet Cross” music video premiered on YouTube, fans instantly got a taste of everything Black Veil Brides have been working on. As an introduction to the character of The Blackbird, the video showcased a female character being chased by two masked pursuers. After chasing her down the abandoned streets, the catch up to her and it appears as if they plan to murder her. The Blackbird then makes an appearance at the scene right as the music video comes to an end, leaving what happens next as a cliffhanger that is to be continued in another music video. However, it is safe to assume that The Blackbird arrived to save the woman. Of course, accompanying the action scenes throughout the video was Black Veil Brides performing the song live. The music video reached over 1 million views within its first week and “Scarlet Cross” had over 500,000 streams its first week on Spotify. 

The anticipation for “The Phantom Tomorrow” and the new era of Black Veil Brides continues to be on the rise. The rock band frequently shares their excitement for everything they have been working on, and their fans share that same excitement. We are all looking forward to seeing the continuation of the storyline that began in the “Scarlet Cross” music video, as well as more musical content from “The Phantom Tomorrow.” As always, Black Veil Brides continue to amaze us, and we can’t wait to hear about what more they have in store for us.

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